Working mainly for clients in the cultural, creative, design and interior sectors, the agency recently launched its new work for the Olin Origins range of colorful creative papers.
The Olin range of papers, owned by paper merchant Antalis, was renamed and repositioned by Design & Practice in April. Avoiding the usual branding journey of a single logo or brand, the designers created an adaptable icon that can be used as a graphic device, cohesive brand mark, content window, and more.
This project then led to work for Olin Origins, a collection of papers that is part of the Olin brand. Olin Origins is an eco-friendly premium paper in three weights that aims to “capture the essence of nature through the materiality of paper”, designed for uses such as packaging, stationery, cards tour and other more tactile printing projects.
Design & Practice founders Ruben de la Rive Box and Golnar Roshan take a more experimental and artistic approach to design and branding. Alongside Design & Practice, they also run the artistic studio duo Rive Roshan, which has exhibited their work at sites such as Les Musée des Arts Décoratifs Paris, The Old Selfridges Hotel London, Powerhouse Museum Sydney, Shanghai Museum of Glass, Museum JAN with a recent acquisition by the National Gallery Victoria.
Rive Roshan was directly involved in shaping Olin Origins’ work, with the two studios working in tandem to create physical sculptures which were then photographed to create the final designs.
These sculptures were inspired by the five natural colors that make up the Olin Origins range: lava stone, cereal, pebble, chalk and indigo. Design and practice handcrafted physical sculptures using materials such as stone, glass and metal, in collaboration with a metal sculptor.
“Because we have this very experimental approach in our art practice, we incorporate this way of working into our design practice and the work we do for our clients,” says Roshan.
Design & Practice has created a series of tools, including inspiration packs, envelopes and sample folders, to physically bring the range and identity to life. These include postcards featuring the imagery of sculptural works of art, which are used to demonstrate the possibilities of Olin Origins paper.