OF THE DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION OF WISCONSIN
Fourteen local food projects across Wisconsin have been selected to receive grants under the Buy Local, Buy Wisconsin (BLBW) program.
Administered by the Wisconsin Department of Agriculture, Commerce, and Consumer Protection (DATCP), BLBW is a competitive grant program designed to strengthen Wisconsin’s agriculture and food industries by helping farms and businesses address, market and distribute locally grown food products more effectively. BLBW grants allow consumers access to more food products grown in Wisconsin, including organic vegetables, varieties of hops, hazelnut products, locally grown grains, and other value-added products.
“DATCP is delighted to support these innovative local food projects,” said Kara Kasten-Olson, agricultural programs supervisor at DATCP. “These grants are intended to support various sectors of agriculture in Wisconsin, and the results generated by grant recipients provide benefits to local communities and serve as models for others in the food industry.”
DATCP received 37 funding requests totaling over $ 1.3 million. Fourteen projects totaling $ 300,000 have been selected to receive grants for fiscal year 2021. The grant recipients and their planned projects are:
45 Mercantile – Antigo
Increase processing and sales capacity and create branding, website, signage and photographs for featured products and e-commerce.
B&E trees – Viroqua
Increase sales and service opportunities, purchase in-store displays and marketing materials, and rent a shared kitchen.
Cylon Rolling Acres – Deer Park
Assistance with recipe development, digital marketing, label development, electrical work and the purchase of necessary supplies and materials.
Driftless Pure – La Crosse
Increase sales opportunities.
Emerald Acres – Sturgeon Bay
Assistance with setting up a cooler, moving equipment and supplies, and purchasing necessary supplies and materials, including cooler hardware, cooler compressor, flame weeder and washing station equipment
Farmers Best Home Delivery – Appleton
Assisting with project management, purchasing necessary supplies and equipment, and creating advertisements on social media, television and radio.
Forest Co. Potawatomi Comm. – Crandon
Increase farm-related opportunities and purchase necessary supplies and materials.
Fresh project – Shawano
Assistance with graphic design work, purchase of necessary supplies, brochures and materials, and rental of a van and office space for the mobile market.
Excerpts from Goodland – Milwaukee
Assistance with the installation of process equipment and the purchase of steel wall panels, commercial tiling and isolation treatment reactor.
REAP Food Group – Madison
Marketing platform research, technical assistance, development and implementation, buyer and producer support, Food Finance Institute analysis, legal guidelines development, website development and hosting costs, and graphic design and marketing work. brand strategy.
Riemer family farm – Brodhead
Development of targeted social media and email campaigns and purchase of supplies and materials for processing, packaging and labeling.
Vesperman Farms – Lancaster
Assistance with branding, logos, packaging design, advertising, marketing, video / audio work and the purchase of brochures, direct mail and sell sheets.
Voss Organics – Madison
Purchase of displays and signage and creation of social media campaigns and an online video learning system.
Wisconsin Sheep Dairy Association – Strum
Helped with website and social media development and created a professional association logo, quarterly press releases and newsletters.
Since its inception in 2008, the Buy Local, Buy Wisconsin program has funded 76 projects, for a total of $ 1.925 million. Previous grant recipients have generated more than $ 10 million in new sales of local food, created and retained over 233 jobs, and benefited more than 2,800 producers and 2,900 markets.