Interface Design – 8mg Design http://8mgdesign.com/ Wed, 12 Jan 2022 19:21:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://8mgdesign.com/wp-content/uploads/2021/05/cropped-icon-32x32.png Interface Design – 8mg Design http://8mgdesign.com/ 32 32 Heavy Metal: PC Control Guides Steel Forming https://8mgdesign.com/heavy-metal-pc-control-guides-steel-forming/ Wed, 12 Jan 2022 16:11:41 +0000 https://8mgdesign.com/heavy-metal-pc-control-guides-steel-forming/

Haeusler AG, based in Duggingen, Switzerland, is a leader in the implementation of large-scale installations for forming metal plates. Haeusler is a specialist machine manufacturer which now employs around 120 people. Since its founding in 1936, the company has developed a wide variety of machines and production lines, including customer-specific designs, for processing sheet metal for use in applications such as wind turbine towers, pipelines, the Ariane rocket, shipbuilding and electrical enclosures. factories and reactors.

At the end of 2020, the machine builder delivered a giant 1,245-ton straightening machine to one of China’s largest shipyards. One of the largest of its kind in the world, the machine is used in the production of tanker hulls. After an 18 month design and construction period, the last RI 4000 X 87 straightening machine was delivered to the Chinese customer.

Proven machine expertise

The Haeusler RI machine series is equipped with five, seven, nine or 11 straightening rollers, depending on the technical specifications. This includes the latest and massive forming system, the RI 4000 X 87, which builds on the company’s 80 years of experience in the field.

Standing 12 meters high, with a dead weight of 1,245 tonnes and equipped with five large straightening rollers, this latest system can apply up to 19,000 tonnes of force in forming processes. It is capable of machining high tensile steel sheets 120mm thick, 4m wide and 12m long (yield strength 1000 N / mm2) weighing up to 45 tons. Haeusler officials said the ability to process these huge dimensions of metal plates offers significant advantages over traditional straightening solutions.

Machining this type of steel sheet simply cannot be compared to forming a typical sheet a few millimeters thick. Here it is more a question of regularly aligning the plates as a rule – which are sometimes slightly wavy after manufacture – for the following work steps. Another task is to homogenize the stresses appearing in the sheet through several cold rolling passes.

For these purposes, the RI series offers a number of features, such as special individual adjustment of the rollers for optimum straightening of thin and very thick sheets. Direct roller drive provides automatic speed compensation and built-in overload protection. For this need, Haeusler turned to Beckhoff PC-based control technology to ensure that the enormous forces required for precise forming of steel parts are guided in the right direction.

Intelligent machine control

Another feature of the RI series is its intelligent machine control system, according to Haeusler. Beckhoff control technology enables users to achieve optimum machining results in a short period of time. The modular components are distributed and networked with the high performance EtherCAT communication system, which can be ideally adapted to the particular requirements of the dresser.

“Beckhoff’s strength lies in the breadth of the portfolio and in particular the degree of openness of PC-based control and EtherCAT technology,” said Patrick Stadler, deputy director of the electrical department at Haeusler. “This means that if third-party components such as position measuring systems are required, they can be integrated without much effort.

“In addition, a second control computer has been installed in the plant for a downstream measurement application, which allows quality checks to be carried out after dressing,” continued Stadler. “Using the EL6695 EtherCAT bridge terminal, the two controllers can be connected to enable real-time data communication with minimal effort. We also use ADS to transfer process parameters between controllers via TCP / IP and to the HMI we developed ourselves, and we also like how open the interface is in this regard.

As another example, Stadler mentions a very precise laser used to measure the flatness of straightened steel plates: “The laser has an RS422 interface and could be easily integrated into the EL6021 serial interface and the corresponding TwinCAT library without project planning. meticulous.

“A complex hydraulic system is powered by an 8,000 liter oil tank, which transfers up to 3,500 liters of oil per minute,” he added. The hydraulic torque control of seven axes simultaneously has been implemented, with torques of up to 10 million Nm. The system is supplied with a power of up to 2,500 A (at full load), of which the the majority is used for hydraulics.

Stadler also sees another advantage in the TwinCAT OPC UA server (TS6100): “With this OPC UA interface, we offer the end customer the possibility of efficiently integrating the machine into the management of his workshop”, he said. .

Peter Reinstadler is regional sales manager for Beckhoff Switzerland.

This article appeared in Power and movement.

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why unsubscribing has never been so popular https://8mgdesign.com/why-unsubscribing-has-never-been-so-popular/ Mon, 10 Jan 2022 16:14:00 +0000 https://8mgdesign.com/why-unsubscribing-has-never-been-so-popular/

The other day I received a non-negotiable annual bill that had swelled from last year. I watched it for a few minutes, resolved to pay it off, then immediately responded by canceling the media subscription at the top of my danger list.

I had cut a discretionary purchase and would be even worse off than before the bill, but at least freed myself from the guilt of rarely using that particular subscription to justify its monthly expense. The victory was mine, really. Opposite, global inflationary pressures.

Apologies for sharing this mundane January non-saga, but its banality sort of is the point. People love to announce when they’ve unsubscribed on a matter of principle.

The motive is at least as often a lackluster financial motive combined with every media company’s biggest enemy: indifference. There is no big break, just a slow fizz.

Churn, that scornful sounding word that businesses use for their customer attrition rate, isn’t as fun a topic to slip into business presentations as growth and growth potential, but it’s getting to be. more and more common in the media world. On the bright side, this is a problem that only comes with the luxury of having subscribers in the first place.

It is a turning point. Consumer choice is proliferating at a time when personal finances are in flux, markets such as subscription video-on-demand appear to be saturated, and demand for certain types of content – from home entertainment to hard news – is coming out. a peak inspired by the crisis.

Add inflation to the mix and the media industry could approach the churn of the century.

For subscription video on demand, Deloitte Global has predicted that by 2022, “at least 150 million” paid subscriptions will be canceled globally, with churn rates as high as 30%. “Heightened” competition will cause churn rate to “accelerate”, even in Europe, where churn rates are typically lower than in the more mature US streaming market.

The good news is that streamers will gain more subscribers than they lose. Additionally, the average number of subscriptions per person will increase, and in markets with the highest unsubscribe rate, people who previously canceled a service may in fact re-subscribe.

Subscriber loyalty

In the news media, figuring out how to both win and retain digital subscribers is a relatively new activity, but of increasingly critical importance.

One need only look at newspapers’ share of the Irish advertising market – which has grown from almost 25% in 2014 to 8% in 2021, according to GroupM – to understand why.

In the Reuters Institute for the Study of Journalism 2022 Trends and Forecasts report, four in five publishers surveyed say advancing subscription and membership strategies is one of their top revenue priorities. most important this year.

This brings the challenge of hanging on to subscribers gained during the Covid-19 crisis and countering “subscription fatigue”. Limiting the churn rate should be part of the skill set.

The Reuters Institute suggests that some publishers will use discounted offers and differential prices, “especially if the economy is down,” while for others the answer will lie in designing new products and new packages. of products.

Indeed, the ability to reach a wider audience through subscription packages is in large part the rationale for the New York Times Company’s decision to acquire the sports news publication The Athletic for a considerable sum of. $ 550 million (€ 487 million).

NYT Managing Director Meredith Kopit Levien told stock analysts last week that The Athletic, in addition to having the ability to grow as a standalone subscription, would also be used to help the NYT enter the market. and give it “a retention advantage”. The company would have “more things to engage with” when talking to customers: “Ultimately you started to hear us talk a lot more about the multi-product pack promise,” he said. she declared.

A similar tactic is at play when video streamers like Netflix and Disney Plus choose to make their services available as part of a package sold by cable and satellite TV companies. These platforms extend their reach, while bundled billing for services reduces the risk of customers canceling any of them.

Netflix, still a leader in the video streaming market, has long been seen as having lower churn rates than its competitors, a belief that appeared to be confirmed in a 2021 study by US research firm Antenna. The same research concluded that among the biggest names, Apple TV Plus had the highest churn rate.

Watch and go

Neither of the two findings should be surprising. Apple TV Plus is free for buyers of new Apple devices for three months if they take advantage of the offer within 90 days. There is plenty of time to watch whatever you want, then skate.

Netflix, meanwhile, is ridiculously savvy in everything from pay-TV partnerships to interface design (those ever-changing thumbnail images) to email marketing. Of course, its diverse, holistic and constantly evolving approach to content also contributes to this. But even its laissez-faire attitude to sharing passwords between households seems smart on the churn rate front: you’re less likely to cancel a service that someone else is also accessing.

The subscription I canceled was managed by Apple, which made it a hassle-free move. I chose the path of least resistance. If I could have delegated the necessary phone calls, I might have dropped another underused subscription first.

But that’s not an endorsement of the infamously common practice of making opt-out a delicate or technically difficult process.

Companies telling subscribers that they can cancel at any time, as long as there is a full moon, an “F” on the day of the week, and they agree to take this short phone questionnaire, do not have as an anti-churn strategy, they have a guaranteed method to deter former customers from returning.

Better to have an easy go, easy come back policy. That way, departing subscribers can focus on their terrible mistake – well, maybe after one or two discounted sweeteners or two.

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Picard hints at new ship with return to work announcement https://8mgdesign.com/picard-hints-at-new-ship-with-return-to-work-announcement/ Sun, 09 Jan 2022 00:33:45 +0000 https://8mgdesign.com/picard-hints-at-new-ship-with-return-to-work-announcement/

interface design. In the tweet above, you can see what sort of a spaceship interface looks like, which has something to do with an EPS network.

The layout, button design, and overall feel of the interface seem to suggest that Picard season two will actually be aboard a new ship for the season.

One of the biggest fan complaints for the first season, aside from the abysmal tone, was that the show was doing everything it could to not be a Startrek series by placing it as far away from Starfleet as humanly possible.

There are quite a few rumors and rumors that claim season two will bring Picard back with Starfleet to some extent and this image may be proof of that rumor.